{"id":49869,"date":"2013-03-26T00:00:00","date_gmt":"2013-03-25T23:00:00","guid":{"rendered":"https:\/\/www.santpol.edu.es\/entrevista-al-professor-roy-alvarez\/"},"modified":"2013-03-26T00:00:00","modified_gmt":"2013-03-25T23:00:00","slug":"entrevista-al-professor-roy-alvarez","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/entrevista-al-professor-roy-alvarez\/","title":{"rendered":"Entrevista al professor Roy Alv\u00e1rez"},"content":{"rendered":"<p><strong>Roy \u00c1lvarez, <\/strong>professor habitual de la <strong>Cornell Hotel School<\/strong> durant 25 anys, ha ensenyat <strong>Sistemes de la Informaci\u00f3<\/strong>, i va ser el primer docent facultatiu al m\u00f3n a ensenyar <strong>Micro Cumputaci\u00f3<\/strong> com a assignatura universit\u00e0ria. Mentre estava en Cornell, a m\u00e9s d&#8217;ensenyar a milers de \u2018Cornellianos\u2019 com utilitzar un full de c\u00e0lcul, va donar lli\u00e7ons sobre la <strong>gesti\u00f3 dels sistemes d&#8217;informaci\u00f3, tecnologia per a la ind\u00fastria hotelera i sistemes d&#8217;informaci\u00f3 estrat\u00e8gics en particular<\/strong>. Tamb\u00e9 ha exercit com a professor en IHME a Fran\u00e7a, en The Australian International Hotel School a Austr\u00e0lia, i m\u00e9s recentment en The Chinese University of Hong Kong (CUHK). \u00c1lvarez ha impartit diversos cursos en direcci\u00f3 hotelera en el CUHK, aix\u00ed com en sistemes d&#8217;informaci\u00f3 estrat\u00e8gics als seus programes de MBA.<\/p>\n<p>&nbsp;<\/p>\n<div>\nA part d&#8217;ensenyar sobre tecnologia, tamb\u00e9 ha col\u00b7laborat en el desenvolupament de diversos simuladors hotelers, incloent CHASE, CRASE, i CHARMS, i ha estat una pe\u00e7a clau en la creaci\u00f3 del popular simulador CHESS. A m\u00e9s de la seva labor acad\u00e8mica, \u00c1lvarez ha treballat en l&#8217;\u00e0mbit empresarial, havent desenvolupat materials formatius, realitzant consultories sobre sistemes d&#8217;informaci\u00f3 i, mentre treballava en CUHK va dirigir els seus programes executius a Hong Kong i a Xina. Recentment s&#8217;ha jubilat per gaudir viatjant, encara que continua col\u00b7laborant amb alguns seminaris per tot el m\u00f3n, com en EUHT StPOL. Aprofitem la seva visita a l&#8217;escola per fer-li algunes preguntes sobre el sector.<\/div>\n<p>&nbsp;<\/p>\n<div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<strong>Quines qualitats s\u00f3n clau per ser director d&#8217;hotel?<\/strong><\/div>\n<p>&nbsp;<\/p>\n<div>\nUn director d&#8217;hotel ha de tenir habilitats t\u00e8cniques per\u00f2 tamb\u00e9 de negoci i ha d&#8217;agradar-li els desafiaments i la competitivitat. Com m\u00e9s gran sigui l&#8217;hotel, m\u00e9s habilitats t\u00e8cniques necessitar\u00e0. I com m\u00e9s global sigui la marca, m\u00e9s habilitats de negoci requerir\u00e0.<\/div>\n<p>&nbsp;<\/p>\n<div>\nPer\u00f2 arribar a ser director d&#8217;hotel no funciona de la mateixa manera a tot arreu: a \u00c0sia, per exemple, els professionals hotelers comencen des de nivells inferiors. A Estats Units algunes cadenes contracten antics militars amb m\u00e9s de 20 anys d&#8217;experi\u00e8ncia en gesti\u00f3 d&#8217;equips. En altres pa\u00efsos, \u00e9s com\u00fa que els directors d&#8217;hotel hagin cursat un MBA.<\/div>\n<p>&nbsp;<\/p>\n<div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<strong>Per qu\u00e8 fa classes en Sant Pol i no en altres escoles espanyoles?<\/strong><\/div>\n<p>&nbsp;<\/p>\n<div>\nPer la relaci\u00f3 amb el Director d&#8217;EUHT StPOL, el Llu\u00eds Serra, que va estudiar en Cornell University. Una vegada em van oferir muntar un hotel-escola a Espanya, per\u00f2 no ho vaig trobar interessant.<\/div>\n<p>&nbsp;<\/p>\n<div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<strong>Despr\u00e9s de fer classes en diferents continents, quin model formatiu funciona millor a l&#8217;hoteleria i el turisme?<\/strong><\/div>\n<p>&nbsp;<\/p>\n<div>\nDep\u00e8n del mercat. A Hong Kong he fet classes de direcci\u00f3 hotelera en una universitat polit\u00e8cnica, mentre que a Austr\u00e0lia i Nova Zelanda aquests estudis estan m\u00e9s enfocats als negocis. He vist diferents models, per\u00f2 al final el mercat \u00e9s el que decideix l&#8217;enfocament.<\/div>\n<p>&nbsp;<\/p>\n<div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<strong>Quan va comen\u00e7ar la tecnologia a tenir un paper important en la gesti\u00f3 hotelera?<\/strong><\/div>\n<p>&nbsp;<\/p>\n<div>\nAl final dels anys 70, quan es va desenvolupar el primer programari de gesti\u00f3 empresarial. La tecnologia ha suposat un avan\u00e7 enorme en el suport a les operacions, especialment amb la gesti\u00f3 de dades. La informaci\u00f3 i com tractar-la s&#8217;ha convertit en alguna cosa molt important, fins i tot m\u00e9s que les pr\u00f2pies transaccions. Les empreses m\u00e9s grans s\u00f3n aquelles que usen la informaci\u00f3 dels seus clients de manera m\u00e9s efica\u00e7 i aconsegueixen amb aix\u00f2 xarxes de contacte m\u00e9s \u00fatils.<\/div>\n<p>&nbsp;<\/p>\n<div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<strong>Quin consell els donaria als alumnes de direcci\u00f3 hotelera que s\u00f3n a punt d&#8217;entrar al mercat laboral?<\/strong><\/div>\n<p>&nbsp;<\/p>\n<div>\nEl meu consell des de la saviesa \u00e9s: no facis el que esperen que facis, fes el que tu vols fer. No visquis dels \u2018hauries de&#8230;\u2019. El m\u00e9s important \u00e9s seguir els teus somnis i els teus valors.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"addthis_toolbox addthis_default_style \"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roy \u00c1lvarez, professor habitual de la Cornell Hotel School durant 25 anys, ha ensenyat Sistemes de la Informaci\u00f3, i va ser el primer docent facultatiu al<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":11710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3696],"tags":[],"class_list":["post-49869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrevista al professor Roy Alv\u00e1rez - EUHT StPOL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santpol.edu.es\/ca\/blog\/entrevista-al-professor-roy-alvarez\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista al professor Roy Alv\u00e1rez - 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