{"id":49885,"date":"2013-03-06T00:00:00","date_gmt":"2013-03-05T23:00:00","guid":{"rendered":"https:\/\/www.santpol.edu.es\/entrevista-a-thomas-cullen\/"},"modified":"2022-06-09T10:20:07","modified_gmt":"2022-06-09T08:20:07","slug":"entrevista-a-thomas-cullen","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/entrevista-a-thomas-cullen\/","title":{"rendered":"L’entrevista a Thomas Cullen"},"content":{"rendered":"

Thomas P. Cullen es va jubilar recentment despr\u00e9s de treballar com a Professor Associat en Direcci\u00f3 Estrat\u00e8gica, Recursos Humans i Gesti\u00f3 a l’Escola d’Administraci\u00f3 Hotelera de Cornell University (Nova York York, Estats Units). Ha fet classes com a professor visitant a la Universitat Polit\u00e8cnica de Hong Kong i en ESSEC, una prestigiosa escola de negocis de Par\u00eds, aix\u00ed com en universitats a Corea, Jap\u00f3, Xangai i a l’Escola Universit\u00e0ria d’Hoteleria i Turisme de Sant Pol de Mar.
\nHa conduit seminaris i tallers en 35 pa\u00efsos, de tots els continents. \u00c9s un veter\u00e0 del sector hoteler, on ha treballat gaireb\u00e9 15 anys abans de graduar-se en la mat\u00e8ria. Va ser contractat per empreses americanes i japoneses a les \u00e0rees de gesti\u00f3, desenvolupament, administraci\u00f3 i finances. Ha treballat en m\u00e9s de vint pa\u00efsos a Europa, \u00c0frica, Orient Mitj\u00e0, \u00c0sia, el Pac\u00edfic Sud i Sud-am\u00e8rica.
\nCullen ha rebut diferents reconeixements com a professor, incloent el de \u201cProfessor de l’Any\u201d de la Universitat de Sant Francisco, i el prestigi\u00f3s premi de la Universitat de Cornell, el \u2018Merrill Presidential Teaching Award\u2019.
\nActiu en investigaci\u00f3, Cullen ha col\u00b7laborat en un gran nombre de publicacions professionals, i ha presentat pon\u00e8ncies en moltes confer\u00e8ncies acad\u00e8miques i professionals, incloent The Academy of Management, The Eastern Academy of Management, The Western Academy of Management, The American Hotel and Motel Association i CHRIE.
\nActualment, el seu inter\u00e8s en tasques d’investigaci\u00f3 se centren en la direcci\u00f3 estrat\u00e8gica, les tend\u00e8ncies que afecten al sector hoteler, estudis futuristes, gesti\u00f3 transnacional i la globalitzaci\u00f3.
\nDr. Cullen \u00e9s un s\u00e8nior partner a Thomas Cullen i Associats, Inc., una consultora de sectors espec\u00edfics i empresa de desenvolupament de recursos humans. Assessora a companyies a Estats Units, Canad\u00e0 i per tot Europa, \u00c0sia i \u00c0frica. \u00c9s, des de fa molts anys, membre del Consell d’Assessoria Estrat\u00e8gica dels Serveis Postals d’Estats Units. Tamb\u00e9 col\u00b7labora amb diversos consells d’empreses i serveis p\u00fablics.
\nQuines habilitats creu que s\u00f3n clau per ser director d’hotel?<\/strong>
\nEntendre la psicologia del comportament dels empleats i dels clients. Aix\u00f2 \u00e9s precisament el que estic ensenyant en l’EUHT StPOL.
\nPer qu\u00e8 fa classes en Sant Pol i no en altres escoles espanyoles?<\/strong>
\nEstic jubilat. Nom\u00e9s treballo quan m’agrada la gent amb la que treballo. I m’agrada la gent, els estudiants i els treballadors de Sant Pol. Tamb\u00e9 faig treballs voluntaris a Laos, per\u00f2 no gaire m\u00e9s aquesta \u00e8poca. La jubilaci\u00f3 em permet passar m\u00e9s temps cantant, anant al teatre, llegint o simplement descansat. Gaudeixo molt del meu temps lliure. Per\u00f2 realment gaudeixo a Sant Pol. \u00c9s un pacte que vaig fer amb mi mateix quan em vaig jubilar\u2026 treballar quan \u00e9s divertit.
\nDespr\u00e9s de fer classes en 5 continents, quin m\u00e8tode educatiu funciona millor en l’hostaleria i el turisme?<\/strong>
\nM’agrada aprendre fent, realitzant molts exercicis i avaluacions. De vegades els meus alumnes dubten poc a parlar en angl\u00e8s, per\u00f2 quan funciona, m’agrada molt el m\u00e8tode socr\u00e0tic i s\u00f3c un usuari assidu de la tecnologia. Crec que l’ipad \u00e9s una eina maravillos per aprendre i ensenyar. Espero adaptar alguns dels meus materials per l’ipad.
\nIntento realitzar ajustos per a diferents cultures. El meu doctorat \u00e9s sobre la psicologia multicultural, aix\u00ed que intento posar en pr\u00e0ctica el meu coneixement en aquesta \u00e0rea. Per\u00f2 potser simplement gaudeixo veient com diferents cultures reaccionen, especialment amb avaluacions i jocs de negocis.
\nQuin \u00e9s l’equilibri perfecte entre les classes te\u00f2riques i les pr\u00e0ctiques a l’hora d’estudiar adre\u00e7a hotelera?<\/strong>
\nJo crec que \u00e9s necessari entendre els aspectes t\u00e8cnics b\u00e0sics del servei i manteniment d’un hotel. Si no s’aplica la teoria o no es pot aplicar perqu\u00e8 no s’ent\u00e9n la pr\u00e0ctica, la teoria no \u00e9s molt \u00fatil.
\nQuines estrat\u00e8gies funcionaran millor en el desenvolupament tur\u00edstic dels pa\u00efsos?<\/strong>
\nDecideix quin \u00e9s el teu mercat objectiu \u2013 no pots ser de tot per a tots els mercats. Has d’oferir alguna cosa especial als teus clients, i assegurar que no et demanaran que eliminis aquells elements propis de la teva pr\u00f2pia cultura. En una setmanes estar\u00e9 a Luang Prabang (Laos) donant classes sobre aquest tema.
\nQuin consell donaries als estudiants d’hoteleria que s\u00f3n a punt d’entrar en el sector?<\/strong>
\nFes-ho si t’apassiona el sector. Si no tens cor d’hoteler o restaurador, \u00e9s millor que busquis una altra professi\u00f3. Els hotelers i restauradors d’\u00e8xit tenen una passi\u00f3 especial pels seus clients.
\n\u00c9s aquest sector vocacional o es pot despertar l’inter\u00e8s despr\u00e9s d’haver treballat en altres sectors?<\/strong>
\nHi ha moltes persones que somien amb gestionar un hotel o un restaurant \u201calgun dia\u201d. Pot ser factible amb els anys, per\u00f2 simplement per ser un bon cuiner a casa o voler ser hoteler no \u00e9s suficient. No pots saltar tan f\u00e0cil a aquest negoci. Potser pots passar de vendre assegurances a vendre tecnologia, per\u00f2 no de vendre assegurances a portar un hotel o un restaurant.
\nQuins s\u00f3n les principals difer\u00e8ncies del sector hoteler als pa\u00efsos occidentals i els orientals?<\/strong>
\nMolt del que coneixem com luxe asi\u00e0tic \u00e9s tenir una bona r\u00e0tio d’empleats per client; quan els sous s’aproximin als de l’oest, bona part d’aquest luxe pujar\u00e0 de preu, com ha succe\u00eft a Singapur.
\nPer\u00f2 algunes cultures, com a les Filipines, estan molt enfocades al servei. I potser \u00e9s m\u00e9s f\u00e0cil a les Filipines o a Tail\u00e0ndia oferir un nivell de servei m\u00e9s alt per la seva cultura.
\nEl meu company de classe, un brillant hoteler i antic President de Four Seasons Hotels, una vegada va dir: el secret de l’\u00e8xit en aquest sector \u00e9s contractar a gent agradable. Les aptituds poden ensenyar-se, per\u00f2 no pots ensenyar a alg\u00fa a ser agradable.
\nAcabo de tornar d’un viatge a Cambodja i m’ha sorpr\u00e8s la simpatia dels seus treballadors, fins i tot quan les capacitats deixaven que desitjar, era molt f\u00e0cil ser complagut amb el servei rebut.
\nImatges de la Classe Magistral a l’EUHT StPOL:<\/strong><\/p>\n

\"EUHT<\/a>\"EUHT<\/a>\"EUHT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Thomas P. Cullen es va jubilar recentment despr\u00e9s de treballar com a Professor Associat en Direcci\u00f3 Estrat\u00e8gica, Recursos Humans i Gesti\u00f3 a l’Escola d’Administraci\u00f3 Hotelera de [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":11726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3697],"tags":[],"class_list":["post-49885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-inici"],"yoast_head":"\nL'entrevista a Thomas Cullen - EUHT StPOL<\/title>\n<meta name=\"description\" content=\"L'entrevista completa a Thomas Cullen, professor de l'EUHT StPOL\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santpol.edu.es\/ca\/blog\/entrevista-a-thomas-cullen\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'entrevista a Thomas Cullen - 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