{"id":51915,"date":"2020-04-01T10:56:17","date_gmt":"2020-04-01T08:56:17","guid":{"rendered":"https:\/\/www.santpol.edu.es\/?p=51915"},"modified":"2020-04-01T10:56:53","modified_gmt":"2020-04-01T08:56:53","slug":"estem-davant-dun-escenari-tipus-cigne-negre-cal-prendre-decisions-molt-reflexionades-i-dia-a-dia","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/estem-davant-dun-escenari-tipus-cigne-negre-cal-prendre-decisions-molt-reflexionades-i-dia-a-dia\/","title":{"rendered":"“Estem davant d’un escenari tipus Cigne Negre; cal prendre decisions molt reflexionades i dia a dia”"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Josep M. Vallsmadella Cam\u00f3s \u00e9s Director Corporatiu de M\u00e0rqueting i Estrat\u00e8gia del Grup Ibersol Restaura\u00e7\u00e3o-Espanya.<\/a> El Grup Ibersol compta amb uns 700 restaurants a Portugal, Espanya i Angola; que donen feina a m\u00e9s de deu mil treballadors. Les principals marques pr\u00f2pies i franquiciades de el grup s\u00f3n Pans & Co, Ribs, FrescCo, Pizza Hut, KFC, Burger King, Ibersol Travel. <\/strong>De la m\u00e0 del director corporatiu de m\u00e0rqueting i estrat\u00e8gia, Josep M. Vallsmadella, coneixem com s’enfronten als canvis provocats per la crisi del coronavirus davant d’un escenari que tipifica com de “cigne negre”.<\/strong>[\/vc_column_text][vc_separator][vc_column_text]Quin ha estat l’impacte de la crisi del Covid-19 a nivell econ\u00f2mic i estructural en l\u2019empresa?<\/strong><\/p>\n

Seguint les indicacions de Govern espanyol, el 14 de mar\u00e7 vam tancar els restaurants a Espanya tant pel que fa per al servei de menjador, entrega a domicili i menjar per emportar, i vam mantenir oberts alguns restaurants als aeroports per tal de donar servei.<\/p>\n

I ara qu\u00e8?<\/strong><\/p>\n

Tot el departament de m\u00e0rqueting est\u00e0 analitzant com pot variar el comportament dels consumidors cap a la restauraci\u00f3 despr\u00e9s de la crisi i est\u00e0 treballant tamb\u00e9 en opcions d’oferta post-covid<\/strong>. Tamb\u00e9 tenim una part de l’equip de R + D<\/strong> treballant per desenvolupar productes i ofertes adequades tant en ingredients com en la relaci\u00f3 “value for Money” per quan es reactivi l’activitat.<\/p>\n

\n

El consumidor tornar\u00e0 a posar el focus en la seguretat aliment\u00e0ria i en el contacte amb els restaurants i en aix\u00f2 les grans marques donen m\u00e9s garanties<\/em><\/span><\/p>\n<\/blockquote>\n

Quin nou escenari es pot obrir en el sector de la restauraci\u00f3 quan finalitzi la quarantena?<\/strong><\/p>\n

Dependr\u00e0 de dos factors: l\u2019un; de la durada de la crisi i l’empremta psicol\u00f2gica que deixi en els consumidors; i l\u2019altre; de l’economia i de les mesures econ\u00f2miques dels governs. No hi ha dubte que durant un temps el consumidor tornar\u00e0 a posar el focus en la seguretat aliment\u00e0ria i de contacte amb els restaurants i en aix\u00f2 les grans marques donen m\u00e9s garanties. Tamb\u00e9 cal dir que l’\u00fas del delivery pot sortir-ne refor\u00e7at.<\/a><\/strong><\/p>\n

A nivell de consum, no s’espera una recuperaci\u00f3 rapid\u00edssima despr\u00e9s de la crisi ja que l’economia en sortir\u00e0 molt perjudicada. En aquest sentit, ser\u00e0 cr\u00edtic que el govern europeu i el de cada pa\u00eds adoptin mesures expansives amb alta injecci\u00f3 de fons monetaris i fortes retallades fiscals per ajudar tant als particulars que s\u00f3n la base del consum com a les empreses pilar de la producci\u00f3.[\/vc_column_text][vc_column_text]<\/p>\n

\n

Estem davant d’un escenari tipus Cigne Negre, \u00e9s a dir un esdeveniment anormal i sense antecedents que genera gran incertesa i volatilitat<\/em><\/span><\/p>\n

 <\/p><\/blockquote>\n

Per acabar, quin es recomanacions donaria a d\u2019altres empresaris?<\/strong><\/p>\n

Primer: Keep Calm<\/strong> ja que no es pot incidir en les vendes, nom\u00e9s en els costos. Estem davant d’un escenari tipus Cigne Negre, \u00e9s a dir un esdeveniment anormal i sense antecedents que genera gran incertesa i volatilitat… Aix\u00f2 vol dir que cal prendre decisions molt reflexionades i dia a dia.<\/p>\n

Segon: No anteposar l\u2019economia a la salut. Cal treballar-los tots dos en paral\u00b7lel<\/strong>, per\u00f2 sense oblidar la prioritat real.<\/p>\n

Tercer: Llegir b\u00e9 que est\u00e0 passant i com canviar\u00e0 tot perqu\u00e8 puguem progressar com a societat i evolucionar com a esp\u00e8cie. Qui entengui aquests canvis socials i antropol\u00f2gics, estar\u00e0 m\u00e9s preparat per a l’era post Covid.<\/strong><\/p>\n

Quart: La clau \u00e9s el coneixement. Els errors es cometen per falta de coneixement suficient, i els problemes nom\u00e9s es resolen amb el coneixement adequat. L’evoluci\u00f3 i el progr\u00e9s depenen del coneixement. Cal prendre-s\u2019ho m\u00e9s[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Josep M. Vallsmadella Cam\u00f3s \u00e9s Director Corporatiu de M\u00e0rqueting i Estrat\u00e8gia del Grup Ibersol Restaura\u00e7\u00e3o-Espanya. El Grup Ibersol compta amb uns 700 restaurants a Portugal, Espanya [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":51932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5025,4772,1946],"tags":[4462,5074,5078,5081,5086,5090,5093,5200,5191,5192,5193,5194,5195,5196,5197,5198,5199,5201,5202,5203,5026,5030,5033],"class_list":["post-51915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-inicio-ca","category-noticias-sector-en-ca","category-noticies-home","tag-4462","tag-5074","tag-5078","tag-5081","tag-5086","tag-5090","tag-5093","tag-5200","tag-5191","tag-5192","tag-5193","tag-5194","tag-5195","tag-5196","tag-5197","tag-5198","tag-5199","tag-5201","tag-5202","tag-5203","tag-cisne-negro-ca","tag-grupo-ibersol-ca","tag-restaurates-ca"],"yoast_head":"\n"Estem davant d'un escenari tipus Cigne Negre; cal prendre decisions molt reflexionades i dia a dia" - EUHT StPOL<\/title>\n<meta name=\"description\" content=\"Coneixem com el Grup Ibersol Restaura\u00e7ao-Espanya s'enfronta al nou escenari generat pel coronavirus, tipificat com a "cigne negre".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santpol.edu.es\/ca\/blog\/estem-davant-dun-escenari-tipus-cigne-negre-cal-prendre-decisions-molt-reflexionades-i-dia-a-dia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Estem davant d'un escenari tipus Cigne Negre; 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