{"id":51946,"date":"2020-04-03T09:45:00","date_gmt":"2020-04-03T07:45:00","guid":{"rendered":"https:\/\/www.santpol.edu.es\/?p=51946"},"modified":"2020-04-03T09:45:00","modified_gmt":"2020-04-03T07:45:00","slug":"als-clients-els-demanem-que-tornin-a-confiar-en-el-sector-hoteler-i-turistic","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/als-clients-els-demanem-que-tornin-a-confiar-en-el-sector-hoteler-i-turistic\/","title":{"rendered":"“Als clients els demanem que tornin a confiar en el sector hoteler i tur\u00edstic”"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Carme Ponsa \u00e9s Directora d’Operacions de l’Hotel Tahit\u00ed Playa<\/span> **** S, ubicat a Santa Susanna, a la costa de Barcelona. L’hotel compta amb 447 habitacions i 83 suites i segons indica Ponsa, no es podien ni imaginar que “a pocs dies d’obrir els establiments hotelers” la crisi del coronavirus<\/span> els faria “canviar de cop i volta tota la planificaci\u00f3 prevista”. Amb ella parlem d’una situaci\u00f3 davant la qual demanen als clients que, un cop finalitzi la pand\u00e8mia, tornin a confiar en el sector hoteler i tur\u00edstic.<\/strong>[\/vc_column_text][vc_separator][vc_column_text]Com han afrontat els canvis que ha implicat la crisi de l’coronavirus en el complex hoteler on exerceix de directora d’operacions?<\/strong><\/p>\n

Les mesures que s’han adoptat es centren en la contenci\u00f3 de virus: contenci\u00f3 econ\u00f2mica, d’inversi\u00f3 i de personal.<\/strong> En les dates en qu\u00e8 estem, a pocs dies d’obrir els nostres establiments hotelers, no ens pod\u00edem ni imaginar que una pand\u00e8mia global ens fes canviar de cop i volta tota la planificaci\u00f3 prevista.<\/p>\n

Quin ha estat l’impacte a nivell econ\u00f2mic?<\/strong>
\nLes empreses ens hem hagut de readaptar introduint els ERTO com a primera mesura de regulaci\u00f3, at\u00e8s que no es pod\u00edem fer front als costos estructurals de les plantilles sense tenir ingressos. Ens estem preparant per a un futur dur i incert: les reserves per al mes d’abril i algunes per al mes de maig han estat cancel\u00b7lades per tots els mercats emissors tant nacionals com internacionals i les previsions de reserves a data d’avui tenen posat el fre.<\/strong><\/p>\n

No podem avan\u00e7ar-nos a saber com evolucionaran els mercats perqu\u00e8 no tenim data de finalitzaci\u00f3 d’aquesta pand\u00e8mia, ni tampoc tenim un cas anterior de magnitud semblant que ens gui\u00ef.[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][vc_column_text]Reinventarse o morir, dicen. <\/strong><\/p>\n

\u00bfReinventarse o morir? Hablaremos de un antes y un despu\u00e9s de esta crisis. No hemos tenido margen de maniobra.<\/strong> A las puertas de Semana Santa, de aperturas de establecimientos hoteleros, de restaurantes, tiendas\u2026\u00a0 el coronavirus ha paralizado toda actividad tur\u00edstica.<\/p>\n

Seguro que a medio o a largo plazo encontraremos nuevas opciones de negocio con una mentalidad nueva dispuesta a responder a las inquietudes del cliente. Nuestro sector est\u00e1 en continua innovaci\u00f3n y siempre se deben encontrar f\u00f3rmulas para destacar de la competencia, bas\u00e1ndonos en calidad, buen servicio y en experiencias.<\/strong><\/p>\n

“Pot ser que la part positiva de tot aix\u00f2 sigui l’opci\u00f3 de consumir m\u00e9s de forma interna, posant en valor l’oferta tur\u00edstica nacional i de proximitat”<\/em><\/span><\/p><\/blockquote>\n

Reinventar-se o morir, diuen.<\/strong>
\nReinventar-se o morir? Parlarem d’un abans i un despr\u00e9s d’aquesta crisi.<\/strong> No hem tingut marge de maniobra. A les portes de Setmana Santa, d’obertures d’establiments hotelers, de restaurants, botigues… el coronavirus ha paralitzat tota activitat tur\u00edstica.<\/p>\n

Segur que a mitj\u00e0 o a llarg termini trobarem noves opcions de negoci amb una mentalitat nova disposada a respondre a les inquietuds de client. El nostre sector est\u00e0 en cont\u00ednua innovaci\u00f3 i sempre s’han de trobar f\u00f3rmules per destacar de la compet\u00e8ncia, basant-nos en qualitat, bon servei i en experi\u00e8ncies.<\/strong>[\/vc_column_text][vc_column_text]Com es preparen per al “despr\u00e9s de”: qu\u00e8 demanen a institucions p\u00fabliques, organismes privats i qu\u00e8 li demanen al consumidor \/ client?<\/strong><\/p>\n

A les institucions p\u00fabliques els demanem que rebaixin la pressi\u00f3 fiscal a la qual estem sotmesos, que obrin l\u00ednies de cr\u00e8dit amb inter\u00e8s 0, que ens ajornin, fraccionin i rebaixin els impostos municipals i que busquin mesures econ\u00f2miques que benefici\u00efn el sector.<\/p>\n

Als organismes privats, que siguin flexibles amb els consumidors, que permetin la renegociaci\u00f3 de p\u00f2lisses, cr\u00e8dits, pr\u00e9stecs, hipoteques… Als clients, que tornin a confiar en el sector hoteler i tur\u00edstic.<\/p>\n

 <\/p>\n

Mirant cap al futur, aix\u00f2 ens haur\u00e0 ajudat a…?<\/strong>
\nDe moment \u00e9s aviat per predir el que passar\u00e0, per\u00f2 pot ser que la part positiva de tot aix\u00f2 sigui l’opci\u00f3 de consumir m\u00e9s de forma interna,<\/strong> posant en valor l’oferta tur\u00edstica nacional i de proximitat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Carme Ponsa \u00e9s Directora d’Operacions de l’Hotel Tahit\u00ed Playa **** S, ubicat a Santa Susanna, a la costa de Barcelona. L’hotel compta amb 447 habitacions i [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":51928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4771,5025,4772,1946,10],"tags":[4707,4392,5095,4712,5099,5166,5432,5433,5434,5435,5437,5436,5431,5027,5205],"class_list":["post-51946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-home-en-ca","category-noticias-inicio-ca","category-noticias-sector-en-ca","category-noticies-home","category-sense-categoria","tag-4707","tag-4392","tag-5095","tag-4712","tag-5099","tag-5166","tag-5432","tag-5433","tag-5434","tag-5435","tag-5437","tag-5436","tag-5431","tag-coronavirus-2-ca","tag-hotel-2-ca"],"yoast_head":"\n"Als clients els demanem que tornin a confiar en el sector hoteler i tur\u00edstic" - EUHT StPOL<\/title>\n<meta name=\"description\" content=\"Carme Ponsa, Directora d'Operaciones de l'Hotel Tahit\u00ed Playa, explica com afronten des del sector hoteler i tur\u00edstic la crisi del coronavirus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santpol.edu.es\/ca\/blog\/als-clients-els-demanem-que-tornin-a-confiar-en-el-sector-hoteler-i-turistic\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Als clients els demanem que tornin a confiar en el sector hoteler i tur\u00edstic" - 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