{"id":52149,"date":"2020-04-14T12:32:57","date_gmt":"2020-04-14T10:32:57","guid":{"rendered":"https:\/\/www.santpol.edu.es\/en-turismo-el-escenario-a-corto-plazo-conllevara-una-programacion-distinta-de-las-vacaciones\/"},"modified":"2020-04-14T15:09:48","modified_gmt":"2020-04-14T13:09:48","slug":"en-turisme-escenari-a-curt-termini-comportara-una-programacio-diferent-de-les-vacances","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/en-turisme-escenari-a-curt-termini-comportara-una-programacio-diferent-de-les-vacances\/","title":{"rendered":"En turisme, l’escenari a curt termini comportar\u00e0 una programaci\u00f3 diferent de les vacances"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Jordi Mart\u00ed Utset \u00e9s CEO de Viatges Traveltec,<\/span> President de la Taula Gironina de Turisme, una associaci\u00f3 d’empresaris i institucions p\u00fabliques del sector tur\u00edstic de la zona de Girona; i vicepresident primer i de l’\u00e0rea receptiva d’ACAVE<\/span> (Associaci\u00f3 Corporativa d’Ag\u00e8ncies de Viatge Especialitzades). En l’entrevista, Mart\u00ed radiografia l’impacte de la crisi de la Covid-19 en el turisme i en la programaci\u00f3 de vacances.<\/strong>[\/vc_column_text][vc_separator][vc_column_text]Quin ha estat l’impacte a nivell econ\u00f2mic de la Covid-19 en la seva empresa?<\/strong><\/p>\n

Des de la declaraci\u00f3 de l’estat d’alarma la nostra \u00fanica tasca ha estat gestionar les anul\u00b7lacions que han anat arribant fins a deixar les nostres previsions per als seg\u00fcents mesos a zero. Amb la qual cosa, \u00e9s senzill deduir que l’impacte ha estat devastador.<\/strong><\/a><\/p>\n

 <\/p>\n

Com han afrontat els canvis que ha implicat la crisi del coronavirus al seu negoci?<\/strong>
\nA causa de la incertesa de com seguir\u00e0 l’estat d’alarma i la mobilitat de persones entre fronteres quan s’acabi, no podem fer cap previsi\u00f3, de manera que ens hem vist obligats a reduir les despeses al m\u00ednim amb la presentaci\u00f3 d’un Expedient de Regulaci\u00f3 Temporal d’Ocupaci\u00f3 (ERTO).<\/p>\n

\u00c9s obvi que els nostres clients, majorit\u00e0riament tour operadors estrangers, estan en la mateixa situaci\u00f3, de manera que m\u00e9s enll\u00e0 de mantenir un contacte formal amb ells, poc podem plantejar un escenari de futur immediat.<\/p>\n

 <\/p>\n

L’escenari a curt termini quant a la mobilitat de persones es veur\u00e0 afectat; fet que en turisme comportar\u00e0 una programaci\u00f3 diferent de les vacances.<\/em><\/p><\/blockquote>\n

 <\/p>\n

Com es preparen per al “despr\u00e9s de”?<\/strong><\/p>\n

Com a associaci\u00f3, estem gestionant la relaci\u00f3 amb els nostres clients i prove\u00efdors (hotels, companyies a\u00e8ries …) pel que fa als dip\u00f2sits existents per a futures operacions, per exemple.<\/p>\n

Des de les administracions p\u00fabliques i ens de promoci\u00f3, s’hauran de replantejar tots els plans d’accions i dissenyar-ne d’altres amb vista a el mercat de proximitat a curt termini,<\/strong> ja que la mobilitat dels turistes ser\u00e0 redu\u00efda i m\u00e9s que probablement tamb\u00e9 la seva capacitat econ\u00f2mica.<\/p>\n

Com a empresa, tenir cura del client i estar atent a les seves necessitats i m\u00e9s que previsible canvi d’h\u00e0bits a curt termini.<\/p>\n

 <\/p>\n

Tota crisi comporta oportunitats i esperem que siguem capa\u00e7os de reconduir el sector pel que fa a la sostenibilitat, per exemple<\/em><\/span><\/p><\/blockquote>\n

 <\/p>\n

Pot ser que la quarantena obri un nou escenari que canvi\u00ef els costums dels clients en relaci\u00f3 a l’\u00fas d’hotels i \/ o restaurants?<\/strong><\/p>\n

L’escenari a curt termini pel que fa a la mobilitat de persones es veur\u00e0 afectat, no ser\u00e0 com just abans, sobretot pel que fa a el transport aeri; fet que en turisme comportar\u00e0 una programaci\u00f3 diferent de les vacances.<\/p>\n

Una altra cosa \u00e9s la necessitat que tindr\u00e0 la gent de sortir a bars i restaurants per socialitzar-se, que a curt termini es veuran beneficiats, per\u00f2 amb una despesa per client segurament inferior; i falta saber si ser\u00e0 sostingut en el temps. En l’actualitat una de cada tres persones actives est\u00e0 a l’atur, caldr\u00e0 estar atents a com evoluciona aquesta situaci\u00f3 i a les mesures que, pel que fa a seguretat psicol\u00f2gica, s’acabin implementant. Ja que aix\u00f2 \u00faltim pot influir en la rendibilitat de l’establiment.<\/p>\n

 <\/p>\n

Quina \u00e9s la part positiva de tot aix\u00f2? Mirant cap al futur, aix\u00f2 ens haur\u00e0 ajudat a …<\/strong><\/p>\n

Potser \u00e9s una mica aviat per veure en qu\u00e8 ens afectar\u00e0 positivament, tota crisi comporta oportunitats i esperem que siguem capa\u00e7os de reconduir el sector pel que fa a sostenibilitat, per exemple. Qui de ben segur ho est\u00e0 agraint \u00e9s el medi ambient. Li convenia un respir al planeta![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Jordi Mart\u00ed Utset \u00e9s CEO de Viatges Traveltec, President de la Taula Gironina de Turisme, una associaci\u00f3 d’empresaris i institucions p\u00fabliques del sector tur\u00edstic de la [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":52139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4771,5025,4772,1946,10],"tags":[5095,5087,5174,5307,5400,6392,5847,6383,6384,6390,6393,6394,6395],"class_list":["post-52149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-home-en-ca","category-noticias-inicio-ca","category-noticias-sector-en-ca","category-noticies-home","category-sense-categoria","tag-5095","tag-5087","tag-5174","tag-5307","tag-5400","tag-6392","tag-5847","tag-6377-ca","tag-6378-ca","tag-6390","tag-6393","tag-6394","tag-6395"],"yoast_head":"\nEn turisme, l'escenari a curt termini comportar\u00e0 una programaci\u00f3 diferent de les vacances - 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