{"id":53633,"date":"2020-10-20T17:46:26","date_gmt":"2020-10-20T15:46:26","guid":{"rendered":"https:\/\/www.santpol.edu.es\/?p=53633"},"modified":"2022-05-31T15:16:37","modified_gmt":"2022-05-31T13:16:37","slug":"la-reinvencio-dels-hotels-oficines-per-al-teletreball-i-el-coworking","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/the-reinvention-of-hotels-offices-for-teleworking-and-coworking\/","title":{"rendered":"La reinvenci\u00f3 dels hotels: oficines per al teletreball i el coworking"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>La pand\u00e8mia de la Covid-19 ha derivat en una disminuci\u00f3 del turisme i de l&#8217;ocupaci\u00f3 hotelera. Davant d&#8217;aquest escenari, alguns hotels han optat per reconvertir-se i destinar les habitacions a nous clients i a nous usos, com ara oficines per al teletreball o espais per a reunions i coworking.<\/strong>[\/vc_column_text][vc_separator][vc_column_text]<\/p>\n<h2><strong>Hotels amb habitacions que ara s\u00f3n oficines<\/strong><\/h2>\n<p><a href=\"https:\/\/santpol.edu.es\/ca\/blog\/es-podra-recuperar-el-turisme-perdut-al-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">El descens del turisme d&#8217;oci a causa de la pand\u00e8mia de la Covid-19<\/a> \u00e9s un fet, com ho \u00e9s tamb\u00e9 la reducci\u00f3 del turisme MICE (Meetings, Incentives, Conventions and Exhibitions \/ Events), \u00e9s a dir, els viatges per assumptes de negocis, congressos i convencions.<\/p>\n<p>Com a conseq\u00fc\u00e8ncia, els hotels han vist com els seus nivells d&#8217;ocupaci\u00f3 han disminu\u00eft, fet que ha motivat que alguns d&#8217;ells es reinventin i ofereixin <strong>nous serveis per a un nou tipus de client.<\/strong><\/p>\n<p>\u00c9s el cas, per exemple, de l&#8217;experi\u00e8ncia denominada <strong>Workation<\/strong> de Meli\u00e1 Hotels International que permet teletreballar des dels seus hotels a la vegada que el client pot gaudir de l&#8217;oferta complement\u00e0ria de la instal\u00b7laci\u00f3. Una nova opci\u00f3 d&#8217;estada de dia que ja ha estat implantada en diversos hotels de la companyia a Europa i Estats Units.<\/p>\n<p>La iniciativa de destinar espais dels hotels al teletreball o reunions <a href=\"https:\/\/www.lavanguardia.com\/economia\/20201012\/483994505511\/hoteles-coworking-trabajo-hotusa-melia-iberostar-gallery.html\" target=\"_blank\" rel=\"noopener noreferrer\">s&#8217;est\u00e0 expandint en diferents marques i cadenes hoteleres<\/a>, que el veuen com un<strong> nou segment de negoci<\/strong> i una opci\u00f3 alternativa per pal\u00b7liar els efectes negatius derivats de la Covid-19.[\/vc_column_text][vc_column_text]<\/p>\n<h2><strong>Atraure un nou perfil de client<\/strong><\/h2>\n<p>Es tracta de buscar i <strong>atraure un nou perfil de client<\/strong>, m\u00e9s local, que necessita un espai de treball tranquil per poder concentrar-se i teletreballar, fora del seu domicili.<\/p>\n<p>Aix\u00ed ho indica Lourdes Grau, directora de Gallery Hotel Barcelona en un <a href=\"https:\/\/www.ccma.cat\/tv3\/alacarta\/telenoticies\/valor-afegit-els-hotels-sadapten-per-atraure-teletreballadors\/video\/6064259\/\" target=\"_blank\" rel=\"noopener noreferrer\">reportatge de la CCMA<\/a>. &#8220;Davant la falta de viatgers, hem transformat les nostres habitacions en despatxos&#8221; i han adaptat espais comuns de l&#8217;hotel per convertir-los en oficines per al coworking o sales de reunions que es poden llogar per hores, setmanes o mesos.<\/p>\n<p>Alternatives per a un escenari en comp\u00e0s d&#8217;espera, fins que el turisme es reactivi i arribi a nivells similars als anteriors a la Covid-19.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]La pand\u00e8mia de la Covid-19 ha derivat en una disminuci\u00f3 del turisme i de l&#8217;ocupaci\u00f3 hotelera. Davant d&#8217;aquest escenari, alguns hotels han optat per reconvertir-se i<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":53625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5522,4771,5025,4772,1945,1946],"tags":[9245,3856,5205,9279,9253,9252,9251,9249,3780,9250],"class_list":["post-53633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-home-ca","category-noticias-home-en-ca","category-noticias-inicio-ca","category-noticias-sector-en-ca","category-noticies-euht-stpol","category-noticies-home","tag-coworking-ca","tag-hotel","tag-hotel-2-ca","tag-hoteles-ca","tag-mice-ca","tag-oficines-hotel","tag-teletreball","tag-teleworking-ca","tag-turisme","tag-workation-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La reinvenci\u00f3 dels hotels: oficines per al teletreball i el coworking - 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