{"id":58210,"date":"2022-10-10T13:05:27","date_gmt":"2022-10-10T11:05:27","guid":{"rendered":"https:\/\/www.santpol.edu.es\/hasta-12-000e-para-implementar-la-digitalizacion-en-la-hosteleria\/"},"modified":"2022-10-11T15:36:50","modified_gmt":"2022-10-11T13:36:50","slug":"hasta-12-000e-para-implementar-la-digitalizacion-en-la-hosteleria","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/ajuts-de-12000e-per-implementar-la-digitalitzacio-a-lhostaleria\/","title":{"rendered":"Ajuts de 12.000\u20ac per implementar la digitalitzaci\u00f3 a l’hostaleria"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]L’organitzaci\u00f3 empresarial Hosteler\u00eda de Espa\u00f1a ha obert un proc\u00e9s d’ajuts de fins a 12.000\u20ac a empreses del sector per accedir al Kit Digital, que cerca minimitzar la bretxa en la implementaci\u00f3 de compet\u00e8ncies tecnol\u00f2giques.<\/b><\/p>\n

Despr\u00e9s de m\u00e9s de mig any en marxa, el programa Kit Digital esdev\u00e9 m\u00e9s accessible pel sector de la restauraci\u00f3 i hoteler. Els sol\u00b7licitants podran accedir a subvencions de <\/span>2.000\u20ac<\/b> per a empreses de fins a dos empleats, <\/span>5.000\u20ac<\/b> per a empreses de 3 a 9 treballadors i <\/span>12.000\u20ac<\/b> per a empreses de fins a 50 persones. L’objectiu del kit \u00e9s el d\u2019impulsar <\/span>solucions digitals en 12 categories<\/b> que inclouen eines de gesti\u00f3 de clients, gesti\u00f3 de processos, factura electr\u00f2nica o pres\u00e8ncia avan\u00e7ada a Internet, entre d’altres. Aquests ajuts es financen a partir dels Fons Next Generation de la Uni\u00f3 Europea.<\/span><\/p>\n

La digitalitzaci\u00f3 \u00e9s un dels eixos principals de creixement de l’hostaleria en el futur m\u00e9s a curt termini, en un context on predomina la incertesa derivada dels efectes de la pand\u00e8mia, la crisi d’abastiment i la pujada generalitzada de preus.<\/span><\/p>\n

Aqu\u00ed<\/b><\/a> pots trobar els requisits i el proc\u00e9s de registre i sol\u00b7licitud de les ajudes.<\/span><\/p>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Suspens en digitalitzaci\u00f3<\/b><\/h4>\n

Segons un estudi recent realitzat per <\/span>ConectadHOS<\/b><\/a>, el grau de maduresa digital de l’hostaleria a Espanya nom\u00e9s \u00e9s del <\/span>4,48 sobre 10<\/b>. M\u00e9s d’un 60% dels enquestats inverteixen, almenys, un 1% de la facturaci\u00f3 en eines o iniciatives per digitalitzar els seus negocis, i un alt percentatge manifesta el seu inter\u00e8s per digitalitzar-se, per\u00f2 el principal handicap per fer-ho \u00e9s la manca de pressupost. Aquest estudi mostra que les motivacions principals de l’hostaleria per digitalitzar-se estan enfocades a la <\/span>reactivaci\u00f3 de la demanda<\/b>, enfocant-se principalment a reinventar-se en la seva forma de captar nova clientela (55%) i oferir serveis que aportin <\/span>comoditat <\/b>als seus clients (49%). Els hostalers posen el focus a les eines de relaci\u00f3 amb els clients per a la gesti\u00f3 del <\/span>front-office, on al voltant del 50% no les utilitzen<\/b> per\u00f2 els agradaria fer sistemes de fidelitzaci\u00f3, enquestes i valoracions i sistema de comandes per a clients. Una situaci\u00f3 calcada es troba <\/span>en el back-office: repeteix el 50% que no utilitza eines digitals<\/b>, per\u00f2 li agradaria utilitzar instruments de gesti\u00f3 com enginyeries de men\u00fa, inventaris i estoc, prove\u00efdors, escandalls o minves.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n

Formaci\u00f3 en compet\u00e8ncies digitals<\/strong><\/h4>\n

\u00c9s per aix\u00f2 que una formaci\u00f3 adequada i continuada \u00e9s la millor manera d’estar al dia amb les noves tend\u00e8ncies per afrontar el mercat laboral amb \u00e8xit. Tots <\/span>els nostres programes acad\u00e8mics inclouen una formaci\u00f3 digital<\/b> des de la base, incorporant diferents aspectes de la gesti\u00f3 hotetera, tur\u00edstica i de restauraci\u00f3 des de la captaci\u00f3 de clients mitjan\u00e7ant plataformes digitals a l’automatitzaci\u00f3 dels processos de compres i de control de costos.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”Grau Universitari en Gesti\u00f3 Hotelera i Tur\u00edstica” color=”green” align=”center” link=”url:https%3A%2F%2Fsantpol.edu.es%2Fgrado-univ-en-gestion-hotelera-y-turistica%2F”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]L’organitzaci\u00f3 empresarial Hosteler\u00eda de Espa\u00f1a ha obert un proc\u00e9s d’ajuts de fins a 12.000\u20ac a empreses del sector per accedir al Kit Digital, que cerca minimitzar [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":58203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4886,4887,4770],"tags":[9928,9927,5224,4341,3733],"class_list":["post-58210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumninews-homenotices-ca","category-alumninews-homenoticesnoticias-euht-stpol-ca","category-noticias-en-ca","tag-ajuts","tag-ayudas-ca","tag-hosteleria-en-ca","tag-hoteleria-ca","tag-restauracio"],"yoast_head":"\nAjuts de 12.000\u20ac per implementar la digitalitzaci\u00f3 a l'hostaleria - EUHT StPOL<\/title>\n<meta name=\"description\" content=\"Hosteler\u00eda de Espa\u00f1a ofereix ajuts de fins a 12.000\u20ac per empreses del sector per a accedir al Kit Digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.santpol.edu.es\/ca\/blog\/ajuts-de-12000e-per-implementar-la-digitalitzacio-a-lhostaleria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ajuts de 12.000\u20ac per implementar la digitalitzaci\u00f3 a l'hostaleria - 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