{"id":58441,"date":"2023-01-12T13:17:09","date_gmt":"2023-01-12T12:17:09","guid":{"rendered":"https:\/\/www.santpol.edu.es\/?p=58441"},"modified":"2023-01-12T13:17:09","modified_gmt":"2023-01-12T12:17:09","slug":"9-tendencies-del-sector-hoteler-per-al-2023","status":"publish","type":"post","link":"https:\/\/www.santpol.edu.es\/ca\/blog\/9-tendencies-del-sector-hoteler-per-al-2023\/","title":{"rendered":"9 tend\u00e8ncies del sector hoteler per al 2023"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Comencem un 2023 amb sensacions barrejades. Tot i la incertesa econ\u00f2mica internacional, les darreres novetats en l’\u00e0mbit de la intel\u00b7lig\u00e8ncia artificial obren un espectre de possibilitats per flexibilitzar els processos, costos i din\u00e0miques del sector. Aqu\u00ed assenyalem algunes tend\u00e8ncies que aquest any podrien experimentar un aven\u00e7 important al sector hoteler.[\/vc_column_text][vc_column_text]<\/p>\n

Automatitzaci\u00f3<\/strong><\/h4>\n

Precisament l’escenari d’inflaci\u00f3 econ\u00f2mica \u00e9s el que pot portar els hotels a posar-se les piles per automatitzar les tasques m\u00e9s rutin\u00e0ries i alliberar els empleats, i aix\u00ed poder oferir experi\u00e8ncies m\u00e9s personalitzades als clients<\/strong> que siguin molt ben valorades per aquests.<\/p>\n

La personalitzaci\u00f3 sempre ha estat un objectiu dif\u00edcil d’assolir per als equips de m\u00e0rqueting dels hotels, per\u00f2 ara s’est\u00e0 convertint en una realitat a mesura que els hotels disposen de perfils de clients amb molt m\u00e9s detall sobre els seus gustos i les seves prefer\u00e8ncies.[\/vc_column_text][vc_column_text]<\/p>\n

Sostenibilitat<\/strong><\/h4>\n

Despr\u00e9s d’haver viscut el segon any m\u00e9s c\u00e0lid a Europa des que es tenen registres, la sensibilitzaci\u00f3 pel canvi clim\u00e0tic ser\u00e0 un factor que estar\u00e0 a sobre de la taula un any m\u00e9s. En aquest sentit cal esperar noves regulacions que posin l\u00edmits a les emissions de carboni. La tecnologia intel\u00b7ligent<\/strong> pot ser el millor aliat per reduir el cost energ\u00e8tic de les zones que generen m\u00e9s consum de l’hotel, com ara el restaurant, la piscina o l’spa. De la mateixa manera, la reutilitzaci\u00f3<\/strong> s’anir\u00e0 assentant encara m\u00e9s a nivell empresarial, ja que la possibilitat de donar una segona vida objectes, aparells o mobiliari, no nom\u00e9s donar\u00e0 resposta a un problema ecol\u00f2gic, sin\u00f3 tamb\u00e9 a un d’econ\u00f2mic.[\/vc_column_text][vc_column_text]<\/p>\n

Bleisure<\/strong><\/h4>\n

De l’angl\u00e8s ‘leisure’ i ‘business’ \u00e9s un mot que es fa servir per referir-se a aquells que treballen en remot mentre viatgen. No nom\u00e9s es tracta de n\u00f2mades digitals, sin\u00f3 qualsevol persona que vulgui barrejar el lleure i el negoci de tant en tant. Alguns hotels poden comen\u00e7ar a adaptar alguns dels seus espais a un entorn m\u00e9s amable per treballar-hi, que s’acosti a una oficina<\/strong>, cosa que implicaria disposar de les condicions adequades, com una connexi\u00f3 a internet d’alta velocitat i la disponibilitat de m\u00faltiples endolls.[\/vc_column_text][vc_column_text]<\/p>\n

IA<\/strong><\/h4>\n

La intel\u00b7lig\u00e8ncia artificial aplicada a la predicci\u00f3 tamb\u00e9 pot tenir un rol important per reduir despeses i residus en benefici d’una major efici\u00e8ncia, com per mitj\u00e0 de l’\u00fas de RMS (Revenue Management System)<\/strong>, sistemes que permeten crear estrat\u00e8gies de preus per maximitzar els ingressos per reserva. Aquest any, podr\u00edem veure pr\u00e0ctiques similars en altres departaments dels hotels, com ara, F&B o al departament d’Esdeveniments i activitats.[\/vc_column_text][vc_column_text]<\/p>\n

V\u00eddeo m\u00e1rqueting<\/strong><\/h4>\n

L’\u00fas de v\u00eddeo per a la narraci\u00f3 d’hist\u00f2ries va clarament en augment. Ho podem veure a les principals xarxes socials, aix\u00ed com a les actuals campanyes de web i d’email m\u00e0rqueting. A m\u00e9s, Google incorporar\u00e0 tard o d’hora anuncis de v\u00eddeo al seu cercador<\/strong>, cosa que tindr\u00e0 un gran potencial per als anunciants. El sector hospitality ha d’estar atent per adaptar-hi la seva estrat\u00e8gia digital.[\/vc_column_text][vc_column_text]<\/p>\n

Digitalitzaci\u00f3<\/strong><\/h4>\n

Segons un estudi de Skift Research<\/a>, la interacci\u00f3 entre hoste-empleat a trav\u00e9s de missatgeria i chatbots<\/strong> ja s’ha triplicat respecte abans de la pand\u00e8mia. Per a altres interaccions digitalitzades, com la clau m\u00f2bil<\/strong>, el check-in aut\u00f2nom<\/strong> i la consergeria digital,<\/strong> veurem un creixement a mesura que els serveis de xat B2C es generalitzin.[\/vc_column_text][vc_column_text]<\/p>\n

Staycations<\/strong><\/h4>\n

Aquest tipus de vacances es dona a destinacions properes i duren m\u00e9s temps que els viatges llunyans. No \u00e9s ni de bon tros un fenomen nou, per\u00f2 \u00e9s una tend\u00e8ncia a l’al\u00e7a<\/strong> que no sembla que pugui decaure, especialment perqu\u00e8 continua sent una opci\u00f3 econ\u00f2mica molt viable i respectuosa amb el medi ambient.[\/vc_column_text][vc_column_text]<\/p>\n

Salut mental i benestar<\/strong><\/h4>\n

La sensibilitzaci\u00f3 per la salut mental \u00e9s una altra de les tend\u00e8ncies en ascens des de l’emerg\u00e8ncia de la Covid-19. El Global Wellness Institute prediu un creixement d’un 21% a la ind\u00fastria del turisme de benestar, la qual cosa implica una oferta m\u00e9s gran d’esdeveniments vinculats amb la meditaci\u00f3, l’activitat f\u00edsica, l’\u00e0mbit rural i el creixement personal<\/strong>.[\/vc_column_text][vc_column_text]<\/p>\n

Turisme tem\u00e0tic<\/strong><\/h4>\n

L\u00b4especialitzaci\u00f3 de l\u00b4oferta est\u00e0 portant a la creaci\u00f3 d\u00b4experi\u00e8ncies tem\u00e0tiques i m\u00e9s personalitzades. Entre elles trobem des d’escapades captivadores, turisme de c\u00e0nnabis, recessos espirituals, entre d’altres. M\u00e9s que mai, els viatgers busquen trobar factors diferencials<\/strong> que afegeixin valor als seus viatges, com per exemples, a trav\u00e9s d’una connexi\u00f3 cultural del lloc a trav\u00e9s d’una contribuci\u00f3 al medi ambient.[\/vc_column_text][vc_column_text]El Master in Hospitality Management<\/a> d’EUHTStPOL compta amb un pla d’estudis transversal on es tracten aspectes fonamentals de la gesti\u00f3 hotelera, aix\u00ed com les darreres tend\u00e8ncies actuals dins del sector.[\/vc_column_text][vc_btn title=”Master in Hospitality Management” color=”green” align=”center” link=”url:https%3A%2F%2Fsantpol.edu.es%2Fca%2Fmaster-in-hospitality-management%2F|target:_blank”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Comencem un 2023 amb sensacions barrejades. Tot i la incertesa econ\u00f2mica internacional, les darreres novetats en l’\u00e0mbit de la intel\u00b7lig\u00e8ncia artificial obren un espectre de possibilitats [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":58450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6216,4771,5025],"tags":[3856,4341,9247,9283],"class_list":["post-58441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-euht-stpol-ca","category-noticias-home-en-ca","category-noticias-inicio-ca","tag-hotel","tag-hoteleria-ca","tag-hoteles-en-ca","tag-tendencias-ca"],"yoast_head":"\n9 tend\u00e8ncies del sector hoteler per al 2023 - EUHT StPOL<\/title>\n<meta name=\"description\" content=\"Quines s\u00f3n les principals tend\u00e8ncies laborals per al 2021 en el sector de l'hoteleria i la restauraci\u00f3? 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