Module 1: Hospitality economics and finance 6 ECTS
Hospitality Economics and Managerial Accounting and Finance: Financial statement analysis Analysis of the income statement Profitability and financial leverage effect. Implementation of the economic and financial planning.
Module 2: Business Research 6 ECTS
Quantitative and qualitative methods: Research design, sampling & quotas Quantitative data collection. Questionnaries. Descriptive statistics. Qualitative research in hospitlality industry.
Module 3: Strategic Management 12 ECTS
Strategic Management in Hospitality
Total quality management & sustainable development
Trends in hospitality
Module 4: Talent Development 6 ECTS
Hospitality Human Resources Management: Communication and counseling Emotional intelligence Recruitment Training and development skills
Personnel Development and Corporate Organization: Organizational behavior and corporate culture Leadership Corporate communication Organizational structure
Module 5: Marketing 6 ECTS
Hospitality Strategic Marketing: Company analysis, competitor analysis, customer analysis Product, services and branding strategies Integrated marketing communication channels of distribution Service for hotels and restaurants, CRM
Revenue and Yield Marketing Management: Fundamentals of revenue and yield management New technologies in revenue management Strategic revenue management for sales Strategic revenue management for finance
Module 6 - A: Concentration in Hotel Management 12 ECTS
Food and Beverage Strategic Management.
Room division Management
Hotel Real State and valuation
Hotel facilities and Design Module 6 - B: Concentration in Food and Beverage and Restaurant Management 12 ECTS
Event Planning and Management.
Food & Beverage Cost Control Management
Food & Beverage Process Management
Food & Beverage Sales Management
Module 7: Final Project 6 ECTS
Business Plan Module 8: Industry internship 6 ECTS
* Internship according to the student's passport and internship system in the country of residence.
The Master in Hospitality Management online offers two diplomas for the participants with a previous university degree who complete the 60 ECTS of the master:
- Diploma of Master in Hospitality Management issued by EUHT StPOL.
- Diploma of Master in Hospitality Management issued by the University of Girona (professional private diploma).