Module 1: Hospitality economics and finance 6 ECTS
Hospitality Economics and Managerial Accounting and Finance: Financial statement analysis Analysis of the income statement Profitability and financial leverage effect. Implementation of the economic and financial planning.
Module 2: Business Research 6 ECTS
Quantitative and qualitative methods: Research design, sampling & quotas Quantitative data collection. Questionnaries. Descriptive statistics. Qualitative research in hospitlality industry.
Module 3: Strategic Management 12 ECTS
Strategic Management in Hospitality
Total quality management & sustainable development
Trends in hospitality
Module 4: Talent Development 6 ECTS
Hospitality Human Resources Management: Communication and counseling Emotional intelligence Recruitment Training and development skills
Personnel Development and Corporate Organization: Organizational behavior and corporate culture Leadership Corporate communication Organizational structure
Module 5: Marketing 6 ECTS
Hospitality Strategic Marketing: Company analysis, competitor analysis, customer analysis Product, services and branding strategies Integrated marketing communication channels of distribution Service for hotels and restaurants, CRM
Revenue and Yield Marketing Management: Fundamentals of revenue and yield management New technologies in revenue management Strategic revenue management for sales Strategic revenue management for finance
Module 6 - A: Concentration in Hotel Management 12 ECTS
Food and Beverage Strategic Management.
Room division Management
Hotel Real State and valuation
Hotel facilities and Design Module 6 - B: Concentration in Food and Beverage and Restaurant Management 12 ECTS
Event Planning and Management.
Food & Beverage Cost Control Management
Food & Beverage Process Management
Food & Beverage Sales Management
Module 7: Final Project 6 ECTS
Business Plan Module 8: Industry internship 6 ECTS
* Internship according to the student's passport and internship system in the country of residence.
Master’s Degree Diploma in Hospitality Management by the University College of Hospitality Management and Culinary Arts of Sant Pol de Mar (EUHT StPOL)