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The tourism sector has changed significantly in recent years. Travelling is no longer just about choosing a destination and booking a hotel, but about living experiences that truly match what each traveller is looking for. Tailor-made trips are becoming increasingly popular because they allow every detail to be customised, from gastronomy to activities, creating unique memories. At EUHT StPOL, we train future hospitality and gastronomy professionals to understand that hyper-personalisation is not only a trend, but also an opportunity to enhance the guest experience and stand out in a competitive industry.
Hyper-personalisation goes one step beyond traditional personalisation. It is not only about adapting certain aspects of the trip, but about designing a complete experience based on each traveller’s preferences, expectations and behaviour. This includes accommodation, activities, gastronomy and leisure. This approach to tourism is made possible thanks to the use of data and smart technology. Through tools such as artificial intelligence, hotel CRM systems and booking platforms, it is possible to analyse travellers’ preferences, habits and behaviour patterns. With this information, industry professionals can design truly tailor-made experiences, while maintaining the human touch that defines hospitality.
Some examples include:
- Itineraries designed around specific interests such as art, gastronomy, sports or nature.
- Hotel services tailored to each guest, such as personalised menus, flexible check-in times and private experiences.
- Recommendations based on previous guest data through apps and smart platforms.
Why travellers are seeking personalised experiences
More and more travellers are looking for authenticity and experiences that make them feel unique. Technology makes it possible to offer personalised solutions through apps, planning platforms and intelligent recommendation systems. In addition, unique experiences generate greater loyalty and satisfaction, two key elements in such a competitive sector as tourism and hospitality.
For future professionals, understanding hyper-personalisation is essential. At EUHT StPOL, this concept is incorporated into different training areas, working on aspects such as designing guest-oriented services, creating personalised culinary experiences and planning activities and routes that connect emotionally with travellers and offer real added value.
Some examples of how hyper-personalisation is applied in practice include:
🍽️ Gastronomic tourism: tailor-made routes through local markets, wineries or restaurants selected according to each traveller’s interests.
🧘 Wellness and relaxation: personalised spa or yoga programmes.
🖼️ Cultural experiences: private guided tours adapted to interests in art, history or heritage.
🏞️ Adventure and nature: outdoor activities and excursions designed according to the group’s physical level and preferences.
The future of experiential tourism
Tailor-made travel and hyper-personalisation are becoming increasingly relevant. The combination of technology, creativity and professional training makes it possible to offer experiences that are more adapted, memorable and satisfying. For EUHT StPOL students, understanding this trend is key to standing out in a global industry where creating memorable experiences can make the difference between being a good professional and becoming a true industry leader.
Hyper-personalisation represents the new era of tourism. Understanding this trend and learning how to apply it makes it possible to offer unique experiences that build guest loyalty and turn every trip into an unforgettable memory. At EUHT StPOL, we prepare future leaders in hospitality and gastronomy to innovate, personalise and inspire in a constantly evolving sector.
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