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Talent and excellence take center stage at the 45th University Gastronomy Day
25 March, 2026
2026 is not just another year for us. Looking back at six decades of history fills us with pride, but looking forward fills us with energy. As we celebrate our 60th anniversary, we aren’t just celebrating the past; we are inaugurating the future.
Today is an exciting milestone. We are delighted to introduce our new corporate identity: Sant Pol Hospitality & Culinary Business School (St.Pol HC). This name honors our roots while speaking the global language of the industry we love.
An Image That Tells Our Story
Changing a brand identity is about more than just picking new colors; it’s about encapsulating a philosophy. Our new image is inspired by the heart of our campus: the iconic three-arched tower of our hotel-school.
If you look closely at the new symbol, you’ll see that every line has a purpose and a deep meaning:
The Ruby Color: We have evolved our traditional burgundy into a vibrant Ruby. This is a contemporary update that conveys the passion, energy, and modernity of a sector in constant transformation.
The Three Arches: The design pays homage to the Mediterranean architecture of our building. These three windows also symbolize the pillars of our house: our three core areas (hospitality, restoration, and culinary arts) and our three levels of training.
The Hidden Detail: We love subtle symbolism. If you look at the lines of the icon carefully, they also evoke the silhouette of an inverted fork. This is our tribute to culinary excellence—the fundamental foundation of our educational project.
A Thoughtful Transition: Progressive Implementation
We know that great changes require care and time. Therefore, we have designed a gradual transition to ensure our entire community feels part of this journey naturally:
The Starting Point: Coinciding with the Saló de l'Ensenyament education fair in Barcelona, our new image will begin to appear across our digital channels.
Hybrid Phase: Throughout the remainder of the 2025-2026 academic year, we will continue to use our traditional logos for physical and operational materials to ensure a smooth transition.
Full Implementation: The process will culminate in September 2026. We will begin the 2026-2027 academic year by officially launching the new identity across all our facilities, communications, and campus spaces.
Thank You for Being Part of the Journey
Six decades later, our essence remains untouched: training the leaders of tomorrow with the same excellence and personal touch as always. This new name is a gift to ourselves and to all of you—students, alumni, faculty, and partners—who have walked this path with us.
Stay tuned to our social media to see how the new St.Pol HC identity begins to come to life.
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