Reinvent yourself or die, they say.
To reinvent yourself or die? This will be marking a before and an after of this crisis. We’ve had little room for manoeuvre. At the gates of Easter, of opening the hotels, restaurants, shops… the coronavirus has paralyzed all tourist activity.
We are sure that in a medium or long term we will find new business options with a new mentality ready to respond to the concerns of the customer. Our sector is in continuous innovation and we must always find ways to stand out from the competition, based on quality, good service and experience.
“Perhaps the positive part of all this is the option of consuming more in the nearness, putting in value the national tourism offer and proximity”.
How do you prepare for the “aftermath”: what do you ask of public institutions, private bodies and what do you ask of the consumer/customer?
We ask public institutions to reduce the tax pressure to which we are subject, to open credit lines with zero interest, to defer, split and reduce municipal taxes and to seek economic measures that benefit the sector.
To private bodies, to be flexible with consumers, to allow the renegotiation of policies, credits, loans, mortgages… To customers, to put their trust in the hospitality and tourism industry again.
Looking ahead, this will help us to…
Right now it is too early to predict what will happen, but perhaps the positive side of all this is the option to consume more in the nearness, putting in value the national and local tourist offer.